That Video Call with Your Director? It Might Not Be Real. Deepfakes Hit Construction.

By ResponsiblewithAI Team|5 min read

In early 2024, an employee at engineering firm Arup's Hong Kong office joined a video call with what appeared to be the company's chief financial officer and several senior colleagues. The CFO instructed the employee to transfer £20 million. The employee complied. Every person on that call was a deepfake.

That is not science fiction. It happened. And construction firms are among the most vulnerable targets for this kind of attack.

Why Construction Is a Soft Target

75% Of security professionals blame AI for rising cybercrime

£1bn+ Lost to phishing attacks annually in the UK (Gallagher/NCSC)

£20m Stolen from Arup via a single deepfake video call

Construction operates on trust. A site manager trusts instructions from the project director. A QS trusts payment instructions from the commercial lead. That trust-based culture is exactly what social engineers exploit.

The National Cyber Security Centre reported a 30% increase in phishing attacks targeting UK businesses in 2025. According to IBM X-Force, threat actors are pursuing bigger, broader campaigns than ever.

“With very few prompts, an AI model can write a phishing message meant just for me. That is terrifying.”

— Stephanie Carruthers, IBM X-Force

The Construction-Specific Risk

An Egress report found that 71% of AI-powered deepfake detectors fail to identify sophisticated fakes.

Payment redirection fraud. Variation order fraud. Supply chain compromise. AI-generated correspondence from a fake supplier confirming delivery schedules and quality certificates.

What the Industry Needs to Do

Two-factor verification on all payment changes. Call-back protocols using pre-agreed phone numbers. Multi-person authorisation for transactions above a threshold.

Sources: Industrial Cyber, Social Engineering in OT Sector (2025). IBM X-Force, Generative AI and Social Engineering (2025). EC-Council, Social Engineering Attacks (2026). NCSC, UK Cyber Threat Assessment. Egress, AI Deepfake Detection Report.

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